හොට්පොට් ක්ෂේත්‍රයත් ඩිජිටල් වෙයි

China's Chongqing steps up efforts to promote digital transformation of hotpot industry

Southwest China's Chongqing Municipality, which is renowned for spicy hotpot, has intensified its efforts to promote the industry's digital transformation.

According to the Chongqing Municipal Commission of Commerce, the city has strived to achieve an output value of 500 billion yuan (about 69.77 billion U.S. dollars) from the hotpot industry by 2027 and become the world's hotpot capital by 2035.

As of 2023, Chongqing had already had more than 36,000 hotpot restaurants, with an industrial chain output value of more than 300 billion yuan. The booming hotpot consumption and the city's digital development efforts promote the sector's intelligent upgrading.

An industrial cluster has formed in the city's Hechuan District, bringing about manufacturers of hotpot ingredients and broth.

In recent interviews with the China Global Television Network (CGTN), company representatives said they have integrated technlogy into their production and research and development processes to offer products of higher quality to consumers.

"We are the first enterprise in China to standardize and modernize the production of hotpot butter. As an industry pioneer with a 40-year history, we have been working on the intelligent upgrade for our equipment in recent years, to improve the quality of the hotpot butter, as well as efficiency,”said Zhou Keyu, general manager of Chongqing Muge Food.

"In these tubes are the various hotpot soup base, and we're now testing for the optimal concentration of salt. Our testing center's purpose is to establish standards for the quality and taste of hotpot broth via more scientific methods,” said Wang Wei, supervisor of the inspection and testing center at Chongqing Mei Xiang Group.

"Since 2000, our hotpot seasoning compound production has gradually dived into today's, fully intelligent and unmanned era. We can provide customers with customized food ingredients from the source, such as different types of new chilies, Sichuan peppers and so on. We will also use our big data platform for whole-chain monitoring,” said Liu Fangjun, a representative of Chongqing Mei Xiang Group.

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