CMG unveils 2025 Spring Festival
China Media Group (CMG) has released the promo of the 2025 Spring Festival Gala in the run-up to Chinese Lunar New Year 2025, which will be a Year of the Snake on the Chinese lunar calendar with 12 zodiac animals.
The gala is set to air on the Chinese New Year's Eve, which falls on January 28, 2025, a time when families gather for reunion and festivities.
The Spring Festival, or the Chinese lunar New Year holiday, is one of the most important traditional Chinese festivals.
The Spring Festival Gala is a cherished tradition, uniting families and friends to enjoy a show of songs, dances, comic sketches, operas and folk arts, and is recognized by the Guinness World Records as the world's most-watched TV program since its debut in 1983.
This year's gala carries special significance as the United Nations Educational, Scientific and Cultural Organization (UNESCO) inscribed the Spring Festival, as well as social practices of the Chinese people in celebration of the traditional new year, on the Representative List of the Intangible Cultural Heritage of Humanity on Dec 4.
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