විදෙස් චිත්‍රපට නිසා විවිධත්වය වැඩිවන චීන සිනමා ක්ෂේත්‍රය

Flourishing imported film market in China boosts cultural diversity on screens

The flourishing imported film market in China boosts cultural diversity on the big screens and showcases the confidence of the film sector in China, said Guan Xu, vice president of Alibaba Pictures.

The year 2024 marks the 30th anniversary of imported films entering China's market, with the Chinese mainland now standing as the largest overseas box office for many foreign films.

Blockbusters like The Boy and the Heron have notably surpassed their domestic and North American revenues on the Chinese mainland.

"First of all, the size of China's film market is a huge advantage. Our approach to promoting and marketing foreign films connects with audiences and grabs their interest. So, in a market this big, it just makes sense that when you pick the right movies and use the right promotional tactics, you will see some great results," said Guan.

Guan emphasized that widening access reflects China's confidence and a dual strategy of importing and exporting films.

"I believe it reflects a sense of confidence. Allowing more films to enter will not only avoid harming Chinese cinema but will push Chinese filmmakers to improve their production quality and venture internationally to capture larger markets," said Guan.

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